About Our Authors

James Carter

Lead Author

I have over 10 years' experience in the betting industry, working as an odds compiler, quantitative analyst and independent consultant. I hold a BSc in Statistics from the University of Manchester and a postgraduate certificate in Sports Analytics. My work concentrates on sports betting analytics, model-driven price discovery, bookmaker and exchange reviews, and disciplined bankroll management. I combine hands-on trading experience with clear, actionable writing to help readers spot value and manage risk.